The Law of the Land (Basics)
Market Shifters (Determinants)
Finding Balance (Equilibrium)
Elasticity & Sensitivity
Human Capital & Resources
200

The law stating people buy more at lower prices and less at higher prices  

What is the Law of Demand?

200

Changes in consumer income, preferences, expectations, or the number of buyers.

What are the Determinants of Demand?

200

The specific point where the supply and demand curves intersect.

What is the Equilibrium Price?

200

The degree to which the demand for a product can change.

What is Elasticity of Demand?

200

Labor, Capital, Natural Resources, and Entrepreneurial Talents are all examples of these.

What are Productive Resources?

400

The law stating producers increase quantity supplied at higher prices and lower it at lower prices.

What is the Law of Supply?

400

Changes in technology or the price of productive resources.

What are the Determinants of Supply?

400

This is created when the government sets a price floor

What is a Surplus?

400

Inelastic demand is most common for these types of goods.

What are Necessities?

400

This term refers to the "price" of labor.

What is Wage or Salary?

600

The willingness or ability to buy specific quantities of a good or service.

What is Demand?

600

This curve for Jelly Beans shifts left if the cost of sugar (a major ingredient) rises.

What is the Supply Curve?

600

A shortage occurs specifically when the price is at this level relative to equilibrium

What is Below Equilibrium?

600

This exists if a 10% change in price results in a 0% change in quantity demanded.

What is Perfectly Inelastic Demand?

600

Attending college is an example of an investment in this.

What is Human Capital?

800

The willingness or ability to bring a good to market.

What is Supply?

800

According to the graph in the guide, a headline about broccoli increasing IQ would shift this curve to the right

What is the Demand Curve?

800

When the price is above equilibrium, people will purchase this much

What is Less? (or a Surplus)

800

Between Bayer Aspirin and a medical exam, this one is more elastic because it has many substitutes.

What is Bayer Aspirin?

800

This term is most closely related to "satisfaction".

What is Utility?

1000

The curve that indicates the maximum price buyers are willing and able to pay for a given quantity.

What is the Demand Curve?

1000

A decrease in demand for a good or service will always lead to a decrease in these.

What are the materials or products used to create it?

1000

Prices provide signals to these two specific market participants.

Who are Consumers and Producers?

1000

If demand for golf is relatively inelastic and fees go up, people will play this much

What is about the same amount?

1000

Lifetime earnings for a worker depend primarily on this.

What is their Market Value?