The PROBLEM
What is the term for unused fabrics left over from production?
What is deadstock?
What technology helps track a garment’s origin and journey?
A: What is blockchain?
Who helps explain sustainability to customers in-store?
What are sustainability guides / stylists?
What is the goal of circular fashion?
What is reducing waste / reusing materials?
What type of retail combines digital and physical experiences?
A: What is hybrid retail?
What is a major issue with traditional fabric sourcing systems?
A: What is inefficiency / lack of accessibility?
What can customers scan to access product transparency info?
A: What are QR codes?
What do humans provide that technology cannot?
What is trust / emotion / connection?
What program allows customers to return old textiles?
What is a take-back program?
What in-store feature allows customers to feel fabric quality?
What are fabric swatches?
What do consumers often lack when brands claim sustainability?
What is trust / proof?
What type of platform connects buyers to unused fabrics digitally?
A: What is a digital marketplace?
What type of events can brands host to educate customers?
A: What are workshops / live sessions?
What service extends the life of garments?
What is repair / tailoring?
Who demonstrates craftsmanship in stores?
What are artisans / seamstresses?
What environmental issue is caused by unused fabrics?
A: What is textile waste?
What innovation helps verify recycled content in fabrics physically?
A: What are fiber tracers?
What skill helps translate technical info into relatable meaning?
A: What is storytelling?
What role can consumers play in circular systems?
What is active participant / co-creator?
What balance must brands achieve moving forward?
A: What is progress and preservation?
Why can’t technology alone solve sustainability issues?
What is lack of human connection / emotional engagement?
What is one key benefit of technology in sustainable fashion?
A: What is efficiency / scalability / transparency?
: Why is human interaction important in retail?
What is building relationships / loyalty?
What does tracking your sustainability impact encourage?
A: What is consumer engagement / accountability?
Q: What is the ultimate goal of the Tech + Touch model?
A: What is connecting technology with human-centered experiences?