Brand Knowledge
This brand is known for its “H” logo and models like the Civic and CR-V
What is Honda?
The main goal of the first call with a lead
What is setting the appointment?
This singer is known for the Eras Tour
Who is Taylor Swift?
“I’m just looking” response goal
What is to engage and ask questions?
“Yeah!” was a hit by this artist
Who is Usher?
This Hyundai SUV is one of the brand’s best-selling models
What is the Tucson?
This is the recommended response time for a new internet lead
What is as soon as possible / within minutes?
This show features people competing in deadly childhood games
What is Squid Game?
I need to think about it” best next step
What is a tentative appointment?
“Since U Been Gone” singer
Who is Kelly Clarkson?
This VW model is known for its long history and “bug” nickname
What is the Beetle?
If you don’t reach a customer, you should send this (2 answers)
What is a text and email?
This movie features cars and the character Dominic Toretto
What is Fast & Furious?
This builds urgency without being pushy
What is limited availability / scheduling?
“Hotline Bling” artist
Who is Drake?
Nissan’s popular midsize sedan
What is the Altima?
This technique involves asking questions instead of just giving info
What is discovery / needs assessment?
This social media app is known for short-form videos
What is TikTok?
The most important question after building rapport
What is asking for the appointment?
“Mr. Brightside” band
Who are The Killers?
This Honda system is their suite of driver-assist safety features
What is Honda Sensing?
The biggest mistake when handling inbound calls
What is not asking for the appointment?
This superhero is also known as the “Caped Crusader”
Who is Batman?
This is what customers really want, not just price
What is value / experience?
“Crazy in Love” singer
Who is Beyoncé?