Content Creator Vocab
The total number of times a piece of digital content is played on an individual’s screen.
What are views?
Shortening a video clip.
What is trimming/cutting?
The YouTuber with the most subscribers as of March 2026.
Who is MrBeast?
Currently the most widely used content creation platform.
What is YouTube?
The cover of a video that captures the attention of media platform users.
What are thumbnails?
An effect applied to move/change from one video clip to another.
What is a transition?
This Swedish gaming creator, named Felix Kjellberg, was once the YouTuber with the most subscribers.
Who is PewDiePie?
This media platform allows users to share both images and short videos.
What is Instagram?
The cumulative duration that viewers spend watching a video on a media platform.
What is watch time?
To apply any sort of animation to a video element (e.g changing position, size, colour, etc.)
What is keyframing/tweening/interpolation?
This YouTuber became famous for science and engineering experiments, including glitter bombs designed to catch package thieves.
Who is Mark Rober?
This short-form media platform gained popularity during the COVID-19 pandemic and was temporarily banned in the United States in January 2025.
What is TikTok?
Secondary footage used to supplement A-roll footage.
What is B-roll footage?
Creating a “cutout” or “isolating” a particular video element. A digital stencil.
What is masking?
This YouTube channel, famously known for sport-related trick shots, took off around 2018.
Who is Dude Perfect?
Unlike other media platforms, this platform’s content is almost exclusively live video streams.
What is Twitch?
The ratio of people choosing to watch a video recommended to them versus ignoring it.
What is click-through rate (CTR)?
Masking out an object frame by frame.
What is rotoscoping?
This famous YouTuber made his in-ring debut in WWE in 2022 and has been pro wrestling ever since.
Who is Logan Paul?
The short-form video content sharing platform that was popular from 2013-2017.
What was Vine?