Digital media & Health
What is an example of telehealth/telemedicine?
What are advergames?
promotion of products/services/brands in interactive games rather than traditional advertising.
Examples: Doritos VR game, immersive game involving Nike shoes, etc.
What is environmental scanning?
Monitoring relevant stakeholder groups' positions and attitudes about an organization, primarily through social media.
what is doxxing?
Unwanted distribution of private or personally identifying information of someone
T/F: According to the textbook, deception is prevalent on all forms of computer mediated communication
False
What is the main idea of CASA?
People relate to and with computers and technology as if they were human/animate beings
What is one way digital media / technologies can help bridge cultures?
access to language, connect with people via social media, etc.
Give an example of swatting
Falsely reporting an emergency or crime at a victim's location to enact police/first-responder response
What is one way AI benefits advertisers/marketers?
AI-powered personalization, AI influencers cost less, etc.
What is an example of anthropomorphism?
Anything releated to attributing human like qualities or agency to a non-human entity or object
What is the main idea of the adaptive structuration theory?
Communication media can be used in two ways:
* Faithfully – Channel is used in a manner consistent with its intended purpose and function
* Ironically – Channel is used in a way that is inconsistent with its intended purposes or function
Give one benefit and one concern of using AI for mental health support / therapy services
Benefit: Self-care tools like Woebot, people disclosing more to chatbots, etc.
Concern: AI is not bound by rules, dependence, privacy, etc.
What is crowdturfing?
Creating fake accounts or reviews to influence consumer behavior
What is the main idea of the cues filtered out approach?
Online channels cannot facilitate important cues necessary for interpersonal communication
According to the social information processing model (SIPM), people's use of available communication channels depends on which two factors?
Objective traits and subjective perceptions
Give an example of the four types of social support provided online
Informational support: provision of facts and advice
Emotional support: expression of interpersonal caring or emotion
Esteem support: make people feel better about themselves (e.g., promoting people's skills)
Instrumental support: provision of material assistance (e.g., money)
What is an information with low warranting value?
information thought to be easily fabricated and/or not reflective of the offline person
Media richness theory states that people's media selection is guided by two types of information that needs to be communicated. Identity and explain the two types.
Uncertainty - concrete information (e.g., previous year's sales records)
Equivocality - more complex information needed for clarity, often used to identity one option among several (e.g., things that require longer conversations like how people will react to certain products)
Generally, richer media should be used to facilitate greater reduction of equivocality/achieve more complex tasks....
What are the three levels of digital divide?
First level: Gap between those who own and/or have access to a digital device vs. who do not
Second level: Skills & abilities to use the digital tool effectively
Third level: People's actual use of the digital tool to achieve goals