Mix & Match
This theory explains how new ideas, technologies, or behaviors spread through a population over time
What is Diffusion of Innovations?
The last group to adopt, often resistant to change.
Who are laggards?
This theory explains why higher SES groups often gain information faster than lower SES groups when new information becomes available.
What is the Knowledge Gap Hypothesis?
Humans share about 60% of their DNA with this fruit.
What is a banana?
This concept refers to returning to an earlier stage after initially progressing toward change.
What is relapse?
The process by which an innovation is communicated through certain channels over time among members of a social system.
What is diffusion?
This group adopts innovations early but after innovators; they often influence others.
Who are early adopters?
This theory explains how people process persuasive information.
What is the Elaboration Likelihood Model?
Octopuses have this many hearts
What is three?
This type connects people from different backgrounds and helps individuals access new resources.
What is bridging social capital?
This characteristic refers to whether an innovation is seen as better than what it replaces.
What is relative advantage?
The four main elements of Diffusion of Innovations theory.
What are innovation, communication channels, time, and social system?
Seatbelt laws are an example of this level in the pyramid
What is changing the context?
A person has purchased running shoes and downloaded a fitness app but has not yet begun exercising regularly.This person is at what stage of change?
What is preparation?
Your brain generates enough electricity to power this small object.
What is a light bulb?
The person who developed Diffusion of Innovations theory in 1962.
Who is Everett Rogers?
The ability to test an innovation before fully adopting it.
What is trialability?
An implantable contraceptive that works for several years represents this level of intervention in the pyramid
What are long-lasting protective interventions?
This planet has the shortest day in our solar system (about 10 hours)
What is Jupiter?
This core value reflects "You scratch my back, I scratch yours"
What is reciprocity?
The only muscle in the human body that is attached at only one end.
What is the tongue?
The world’s most expensive spice comes from this flower.
What is saffron?
The original color of carrots
What is purple?
This animal can’t jump.
What is elephant?
Netflix was originally a service that mailed this item
What are DVDs?