Which investment is usually the most aggressive (fluctuates the most)? Normally has the highest chance for gain and the highest chance of loss.
stock
A particular group of people with similar characteristics, such as age and ethnicity
demogaphics
The most inexpensive way to advertise
publicity
Summarizes the net worth of a business:
Balance Sheet
Refers to the recurring fluctuations in economic activity, marked by periods of growth and decline.( initials are BC)
Business Cycles
An investment vehicle where the principal plus interest is returned in the end.
bond
Segmenting your market based on lifestyle or habits
psychographics
A short-term event used to generate excitement, traffic, and sales.
sales promotion
Another name for business debt:
Total value of goods and services produced within one year:
GDP
a share of the profit that corporations issue to investors quarterly.
dividend
An entrepreneur decides to direct his/her marketing efforts towards individuals living in Saginaw County; this is an example of this type of segmentation.
geographics
Another name for a middleman - starts with an I
intermediary
means to move the older stock forward to ensure freshness.
FIFO
marks the end of the recession or depression - starts with a t
trough
could be compared to a fruit basket since it is most often composed of different securities from a variety of industries.
mutual fund
Segmentation based on usage and loyalty rates.
behavioral
Often considered the most visible element of the marketing mix.
price
Cash is this type of an asset - starts with an L
liquid
Causes the erosion of purchasing power.
infllation
When you go long on a stock, you hope to make money when the share price
prices
The economy is this type of threat on the SWOT - starts with an E
exteranl
has the biggest influence on your image and position.
product
A financial statement that details the flow of cash in and out of a business.
cash flow
Gas has this type of demand
inelastic