attacks the person instead of the argument
what is ad hominem
shows (examples also,furthermore
whats is addition
this appeal uses logical and facts
a comparison using like or as
what is simile
repeating words or phrases for emphasis
what is repetition
misrepresents someones argument to make it easier to attack
what is straw man
shows example(however)
what is contrast
this appeal target emotions
what is pathos
a direct comparison without using like or as
what is metaphor
repeating beginning sound in words
what is alliteration
present only two choices when more exist
what is false dilemma
shows example(therefore)
cause and effect
this appeal builds credibility or trust
what is ethos
giving human traits to non-human things
what is personification
when the audience knows something the characters don't
what is dramatic irony
argues something is true because ''everyone else doing it''
what is bandwagon
shows (example instance )
what is example
a commercial using statistics is an example pf this appeal
what is logos
descriptive language that appeal to senses
what is imagery
saying opposite of what you mean
what is verbal irony
claims one small step will lead to extreme consequences
what is slippery slope
shows example(first,next,finally)
sequence
a speaker sharing personal experience to gain trust uses this appeal
what is ethos
extreme exaggeration for effect
what is hyperbole
when the outcome is different from what expected
what is situational irony