Marwick: Status Update
This concept describes how individuals treat themselves like projects that must be constantly improved, branded, and optimized
What is neoliberalism of the self?
This issue highlights how not owning a personal computer can limit students' ability to complete coursework and participate fully.
What are problems with laptop non-ownership?
This is the first stage where a user initally encounters content, platforms, or communities
What is the discovery phase?
This term refers to individuals who gain fame and visibility primarily through online platforms
What is an internet celebrity?
This concept explains how corporations present themselves as socially responsible and ethical, even while operating within profit-driven systems
What are good coporate citizens?
In class, this term referred to systems of power, decisions-making, and influence shaping behavior-not just elections
What is politics?
This classroom technology can increase access to information but may also lead to distraction and multitasking
What are laptops in classrooms?
In this stage, users begin engaging with an consuming content regularly
What is the connection/consumption phase?
This type of online figure monetizes their audience by shaping opinions, trends, and purchasing behaviors.
What is an influencer?
This type of media creates a sense of presnce and "being there" within a digital enviornment, often using technologies like VR
What is immersive media
This term explains how marketing principles (branding, visibility, audience targeting) shape how people present themselves online
What are marketing logics?
In this study, this factor was strongly linked to differences in students' academic outcomes and digital access.
What is parent education?
This stage involves users creating, commenting, or interacting beyond passive consumption
What is active participation?
This concept refers to the ongoing effort required to maintain visibility and relevance online
What is visibility labour?
This type of media focuses on algorithmically producing or transforming content, often with user input guiding the output
What is generative digital media?
This concept describes how power operates subtly by encouraging individuals to regulate themselves rather than being directly controlled.
What is governmentailty?
This research method collects standardized responses from large groups, often used to identify patterns and correlations
What are surveys?
This advanced stage includes building an audience, shaping discourse and, gaining influence
What is community/influence building?
This comparison contrasts quick, high-engagement content with long-term identity-building strategies online.
What are viral posts v. investment in a persona
A brand uses AI tools to generate personalized content while promoting itself as a socially responsible, and users engage by curating their own online identities in response. This scenario reflects both this type of media and this broader system of power shaping behaviors
What is generative digital media and neoliberalism?
In this context, this term refers not just to importance, but to socially constructed value tied to visibility, influence, and recognition online.
What is status
A student uses their phone instead of a laptop and struggles to complete assignments requiring specialized software-this illustrates this broader issue.
What is digital inequality
A user starts posting regularly, gain followers, and begins shaping trends, this stage of the trajectory is
What is community/influence building
This concept describes one-sided emotional relationships between audiences and creators, intensified by Tik Tok intimacy
What is parasociality?