SEO
This free search engine is the most commonly used in the world.
What is Google?
Before launching a paid advertising campaign, marketers often define this group of people they want their ads to reach.
What is a target audience?
This KPI measures how many people opened an email campaign.
What is email open rate?
These are the words or phrases people type into search engines to find information.
What are keywords?
This metric measures how many times an ad was shown to users.
What are impressions?
This KPI measures the percentage of visitors who complete a desired action, such as filling out a form or making a purchase.
What is conversion rate?
This type of AI can answer questions, summarize information, and generate content based on text prompts.
What is a Large Language Model (LLM)?
This pricing model charges advertisers only when someone clicks on their ad.
What is Pay per click? (will also accept Cost per click)
This KPI measures the revenue generated compared to the amount spent on advertising.
What is Return on Ad Spend (ROAS)?