Smell & Taste
Why is smell considered a particularly powerful Shikake compared to many other sensory triggers?
Because smell is strongly connected to memory and emotions, allowing it to influence behavior subconsciously.
Through what means do humans receive most of the information they gather from their environment?
sight,visually
What is the main difference between feedback and feedforward?
Feedforward provides information before an action, while feedback provides information after an action.
In the chocolate-scented poster example, was the main behavioral trigger the smell itself or something else? Explain.
Curiosity and the challenge of finding the scented poster.
What psychological effects do pedometers have?
It makes us want to walk a little bit farther.
A piano staircase encourages people to step on it because they compare it to a real piano. Which concept does this demonstrate?
A. Feedback
B. Affordance
C. Analogy
D. Reward
C. Analogy
Both the Tsuruhashi Station example and IKEA's use of food aromas rely on the same psychological mechanism. What is this mechanism?
Creating strong associations between a place and a sensory experience.
True or False：The effects of “Shikake23” are limited to the user alone and have virtually no impact on onlookers.
FALSE
True or False: Affordance requires previous knowledge and experience.
FALSE