Platforms
This company / platform is one that will help prospect, build proposals, run personality profiles, etc.
What is Topline
According to the Base Buy & Why presentation, this medium is the only local advertising option that delivers all eight characteristics of the best-performing advertising campaigns.
What is radio
Before building a proposal, every AE should conduct this to understand the client's goals, challenges, and opportunities.
What is a Client Needs Analysis (CNA)
The name and time of the new morning show on WRQN
What is Bill Fox in the Morning from 6a-9a
A no-cash advertising program where clients trade gift certificates or services in exchange for a radio campaign that drives awareness, foot traffic, and new customers.
What is Sweet Deals
This company helps radio sales teams prospect new business by showing which advertisers are currently running ads on competing stations.
What is Media Monitors
Research cited in the Base Buy & Why deck shows this average return on investment for every dollar spent on radio advertising.
What is 10:1
This type of question helps uncover a client's pain points and creates deeper conversations than a simple yes-or-no question.
What is an open ended question
Denny Schaffer and Chris Hollywood are on 100.7 Monday-Friday at what time?
What is 10a-12n
When submitting tickets to Region1AR, this infomation needs to be the subject line.
Toledo / Business Name / Reason (CIA, Payment Link, Etc.)
If it is urgent - include the word urgent.
This radio feature displays advertiser messages, station promotions, and song information directly on a listener's vehicle dashboard.
What is RDS
This characteristic refers to advertising's ability to connect with consumers near the time they are making purchasing decisions.
What is influence close to the point of purchase
This advertising principle suggests listeners often need to hear a message multiple times before taking action.
What is frequency
The legendary, Timm Morrison is on WRQN Monday - Friday. What is his new daypart?
What is 9a-3p
The new Sweet Deal interview times
What are:
8:05am WXKR
8:20am K100
8:35am WRQN
This advertising technology displays a synchronized visual message on compatible vehicle dashboards at the same time a radio commercial airs, reinforcing branding and increasing listener recall by 63%.
What is AdSync
Adding a second advertising platform to a campaign can increase ROI by this percentage according to research highlighted in the deck.
What is 19%
This measures the total number of different people exposed to an advertising campaign.
What is reach
The date of the K100 CMA Party in 2026
What is November 18th
The deadlines for orders, cash and copy
Our deadlines for order entry, missing copy and missing cash are 3pm Monday through Thursday, the day before an order starts. The deadline on Friday is 10am for order entry, missing copy, and missing cash for anything that affects Saturday, Sunday or Monday.
This connected-car platform provides radio audience measurement from more than 6 million vehicles, giving broadcasters next-day insights into listening habits, station share, cume, and time spent listening.
What is Xperi DTS Autostage
What is the Base Buy and Why Unique Selling Proposition (USP)
Research shows successful ad campaigns share 8 characteristics. Radio is the only local media option that delivers all eight of them. That’s why radio consistently gives you the highest return on investment of any local media and that’s why it should always be your base buy.
Research also confirms that marketing campaigns generate even higher returns when they’re on more than one platform. That’s why we offer a variety of effective digital solutions to enhance your base radio buy. We are your one stop shop to deliver a coordinated radio and digital campaign that will get you results.
This sales activity remains one of the most effective ways to fill your pipeline and uncover new business opportunities.
What are cold calls
Our Promotions Director, Julian (who is doing an amazing job) is on with Johny and Lyn in the morning. What time does Julian join the show?
What is 7am
We have an event coming up and I asked everyone to send me a prospect list of 10 by last Friday COB - I only received 2... Thank you Melodee and Lance!
What are the CMA Party prospects