Marketing
The bigger goal of marketing is to meet consumer ____ and create value
needs
Do you have to play a sports to work in the sports industry
No
the marketing function that gets the word out to potential customers about a product [or] the paid promotion of a product
Advertising
entertainment, include concerts, awards shows, exhibition, amusement parks, and____.
Media
Product refers to what is being offered to the…
customer
A company that pays money toward an event in exchange for advertising is a
Sponsor
What athletes are unpaid.
Recreational and amateur
A promotional method using digital or social media channels to get a message directly to the public ex:email or social media
Digital advertising
Entertainment can reach audiences through broadcast, Tv, radio, social media,____, and the internet.
Live streamer
…..refers to where the consumer gets the product or service
place
People refers to the people who _____ the consumer
serve
What are the three types of athletes
Recreational, amateur, and professional
A promotional method using physical marketing materials to get a message directly to the public ex flyer, bill board
Direct marketing
Three majors ways entertainment makes money?
Fans, sponsorship, advertising
A ……. Strategy Is the plan for how marketers communicate with their target market to reach goals
marketing
The six marketing questions are: who? What? ___? Where? Promotion? ___?
price and people
Grassroots sports are the ____ level of sports.
Beginner or first
Visual promotion of a product on social media feeds for the purpose of getting users to click on them to get more information
Display advertising
Entertainment ment sectors include media, music, attraction, museums, cultural events performances arts,_____.
Video games
The marketing process begins by determining the target …… and its …..
market, needs
Marketing ___ sports = nonsports companies use sports to market their products.
through
What are the three major ways sports make money?
Spectator, broadcasters, and businesses
a method of communicating with the public to promote a product, like what you find in retail sales (also known as face-to-face selling)
Personal selling
In the class we focus on how entertainment ____ the sport experience
Enhances
The five p’s include…
product, price, place, promotion, and people