Sports Industry
What are the three types of athletes?
Recreational, amateur, and professional athletes.
What is the practice of promoting or selling products?
Marketing.
What does marketing within sports mean?
Sports organizations market their own products.
What is the place or building where an event happens called?
A venue.
What do sports and entertainment marketers ultimately sell beyond just a physical product?
An experience.
What type of athlete participates mainly for fun, exercise, and social reasons?
Recreational athlete.
What is the bigger goal of marketing besides promotion?
To meet consumer needs and create value.
What does marketing through sports mean?
Nonsports companies use sports to market their products.
Name three examples of entertainment events.
Concerts, plays, festivals, movie premieres, awards shows, etc.
What do entertainment marketers compete intensely for from consumers?
Attention
What type of athlete is typically unpaid and competes through an amateur organization?
Amateur athlete.
What does “price” mean in a marketing plan?
What the consumer must pay.
Name three products that sports organizations sell.
Tickets, merchandise, broadcast rights, and/or sponsorships.
How can entertainment enhance the sports experience?
Through music, replays, videos, halftime shows, and fan engagement.
Name two factors that can cause a fan to skip a game.
High prices and a losing record.
What are three major ways the sports industry makes money?
Spectators, broadcasters, and businesses.
What are the four key marketing functions?
Advertising, selling, market research, and promotion.
What is a company called when it pays money toward an event in exchange for advertising?
A Sponsor
Why do venues try to host events throughout the entire year?
To create more opportunities for revenue and fan engagement.
Why is sports marketing more unpredictable than traditional marketing?
Sports outcomes are unpredictable, so marketers cannot guarantee that a team will win.
What are the five major sports industry sectors discussed in the notes?
Professional sports, sporting goods, grassroots sports, sports facilities, and college/university/high school sports.
What are the six questions a marketing plan should answer?
Who? What? Price? Where? Promotion? People?
What is the key difference between marketing within sports and marketing through sports?
Marketing within sports sells sports-related products, while marketing through sports uses sports as a platform to promote other products or companies.
How can entertainment turn a regular sports game into a more memorable experience for fans?
By adding things such as music, videos, replays, promotions, food, merchandise, and interactive fan activities.
A team has a losing season, but it adds concerts, giveaways, better food options, replays, and interactive activities to its games. Explain how these changes could help the team maintain fan interest.
They improve the overall experience and give fans additional reasons to attend, increasing engagement and potentially loyalty even when the team is not winning.