PURPOSES of ARGUMENT
OCCASIONS for ARGUMENT
KINDS of ARGUMENTS
APPEALS to AUDIENCE
DEFINITIONS & CONCEPTS
100

A street sign. 

What is to INFORM?

100

Forensic arguments. 

What is arguments about the PAST?

100

Example: Is pollution of the oceans occurring? 

What is an argument of FACT?

100

Generates emotions to shape a reader's response.

What is PATHOS?

100

The art of persuasion.

What is RHETORIC?

200

Closing arguments in a trial. 

What is an argument to CONVINCE?

200

Debates what will or should happen.

What is arguments of the FUTURE?

200

Example: Is a human fetus a human being? 

What is an argument of DEFINITION? 

200

Presentation of self. 

What is ETHOS?

200

The components of an argument work together to persuade an audience. 

What is RHETORICAL ANALYSIS?

300

An advertisement. 

What is an argument to PERSUADE?

300

Focuses on contemporary values in society.

What are arguments of the PRESENT?

300
Example: Is the Corvette a good sports car?

What is an argument of EVALUATION (and CAUSALITY)?

300

Fact, evidence, statistics, testimony, historical evidence, concrete evidence. 

What is LOGOS?

300

An text expressing a point of view. 

What is an ARGUMENT?

400

Conducting an interview. 

What is an argument to EXPLORE?

400
Includes sermons or even eulogies.

What are arguments of the PRESENT?

400

Example: A high school argues that excessive cell phone use during class is hurting student focus and learning. The school recommends requiring students to place their phones in designated holders at the beginning of each class. 

What is a PROPOSAL argument?

400

Images, figurative and descriptive language. 

What is PATHOS?

400

To change a point-of-view of or convince to take action. 

What is PERSUASION?

500

Held to the standards of a professional field, may use specific terminology and include research.  

What is an ACADEMIC argument?

500

Relies heavily on precedents.

What are arguments of the PAST?

500

Establishes a problem and develops a proposal for action.

What is a PROPOSAL argument?

500

Includes the topic, audience, speaker, and the context. 

What is the RHETORICAL TRIANGLE?

500

Writing attempting to persuade at all costs sometimes by means of manipulation of information or emotions. 

What is PROPAGANDA?