Fun Facts about TaiThaiChi
(in the video)
FIFA & LEGO
100

What is TaiThaiChi refering to?

Taiwan, Thailand, China

100

On the LEGO Ideas platform, how many public votes does a fan design need before LEGO will formally review it for production?

10,000 supporters

200

What ingredient does Gale remove from her Subway?

Vegetables

200

Which country won the FIFA World Cup in 2018?

A. France
B. Brazil
C. Argentina
D. Spain


A. France

300

Which national team does Louis support in FIFA?

Argentina

300

In football, what does a “hat-trick” mean?

A. Three assists by one player

B. Three goals by one player in one match

C. Three yellow cards in one match

D. Three consecutive wins

B. Three goals by one player in one match

400

Who bought Dragon LEGO toys when he was a kid?

His brother

400

A LEGO football set combines two communities: LEGO fans and football fans. What is this marketing strategy closest to?

A. Market segmentation

B. Cross-category collaboration

C. Mass production

B. Cross-category collaboration

500

What did we have for snacks in the video?

Sunbites - Grain Waves (sour cream&Chives flavor)

Oreo (BTS Version)

500

Which statement BEST describes the relationship between LEGO, football fans and the brand?

A. The company creates value → consumers simply buy it.

B. Consumers create value → the company simply sells it.

C. The company and consumers can create value together.

D. Only advertising creates brand value.

C. The company and consumers can create value together.