PROFESSIONAL LIFE
This document summarizes your education, experience, skills, and qualifications.
resume
The overall identity associated with a company, product, or organization.
brand
The specific group of people an advertisement is designed to reach.
target audience
This part of a professional email quickly tells the recipient what the message is about.
subject line
A worker stays attentive while a coworker speaks instead of checking their phone or interrupting. This demonstrates this professional communication skill.
active listening
This means demonstrating appropriate behavior, communication, and conduct in a professional setting.
professionalism
This visual symbol or design helps identify a brand.
logo
This part of an advertisement is designed to grab attention and introduce the main message.
headline
Specialized vocabulary used by members of a particular profession or group.
jargon
A business changes the wording and images in an advertisement because it wants the message to appeal specifically to teenagers. The business is considering this.
target audience
This is a short professional introduction used to quickly communicate important information about yourself.
elevator pitch
“Just Do It” is an example of this type of short, memorable brand phrase.
slogan
In marketing, this refers to the benefits or worth a consumer believes they receive from an offering.
value
Unlike simply hearing someone, this requires intentionally paying attention and trying to understand the speaker.
active listening
A customer contacts a business because an order arrived damaged. The employee listens, answers questions, and works to solve the problem. This is an example of this.
customer service
Unlike a resume, this document introduces you to an employer and explains how your qualifications connect to a specific position.
cover letter
This is something offered to consumers to satisfy a need or want.
product
Advertising can affect consumers by influencing their attitudes, perceptions, and this type of behavior.
purchasing behavior
The circumstances surrounding a message that can affect how that message is understood.
context
A marketer assumes another culture's communication practices are “wrong” simply because they are different from their own culture's practices. This is an example of this concept.
ethnocentrism
This collection can contain work samples, accomplishments, certifications, projects, and other evidence of your professional abilities.
career portfolio
Advertising is one specific form of this broader marketing concept, which includes activities designed to communicate with customers and encourage interest or action.
promotion
This term describes the emphasis placed on acquiring and consuming goods and services.
consumerism
Communication between people from different cultural backgrounds.
cross-cultural communication
A company has a recognizable name, personality, reputation, colors, messaging, and overall identity. Its symbol is only one visual piece of that larger identity. Name the two terms being distinguished.
brand and logo