PROFESSIONAL MODE
This means behaving appropriately, communicating well, meeting deadlines, and taking responsibility.
professionalism
The overall process of creating, communicating, delivering, and exchanging value.
marketing
The overall identity and perception associated with a company, organization, or product.
brand
Paid communication designed to inform or persuade a target audience.
advertising
Marketing through online channels and digital technologies.
digital marketing
Giving a speaker your attention, understanding what they are saying, and responding appropriately demonstrates this skill.
active listening
Communication designed to inform, persuade, or remind an audience.
promotion
Logos, colors, fonts, imagery, and messaging are all parts of this.
brand identity
“REGISTER TODAY” and “SHOP NOW” are examples of this advertising element.
Call to Action (CTA)
Billboards, newspapers, radio, and television are examples of this general media category.
traditional media
Working together toward a shared goal is known as this.
collaboration
This is the specific group of consumers a marketing message is designed to reach.
target audience
This organizes a brand's approved colors, fonts, logos, imagery, and other visual elements.
Brand Board
Unexpected or unconventional promotional tactics designed to grab attention.
guerrilla marketing
Creating useful, relevant, or entertaining material to attract and engage an audience.
content marketing
Put these production steps in the correct order:
Publish • Film/Create • Plan • Review/Edit • Research/Write
Plan → Research/Write → Film/Create → Review/Edit → Publish?
Advertising, social media, public relations, and sales promotions used together make up this.
promotional mix
Using the same approved logo, colors, fonts, and visual style repeatedly demonstrates this.
brand consistency
A company edits a before-and-after picture so its product looks more effective than it actually is. What is the major ethical problem?
misleading/deceptive to consumers.
This stands for Search Engine Optimization
SEO
A student has an interview scheduled tomorrow. Name TWO things they should do before filming.
purpose/target audience
Explain the relationship between marketing and promotion.
Marketing is the larger overall process; promotion is one part of marketing focused on communicating with an audience.
A graphic makes the headline largest, supporting information smaller, and the button easy to find. This design principle controls what viewers notice first, second, and third.
visual hierarchy
Explain the difference between persuasion and manipulation in marketing.
Persuasion can use truthful information to influence decisions; manipulation can rely on deceptive or unfair tactics.
One strategy focuses on improving visibility in unpaid search results, while the other charges advertisers when users click their advertisements. Name BOTH.
SEO and PPC