Gestalt Theory
What German word means form or shape
Gestalt
In figure/ground, the object that stands out in front is called the ______.
Figure
Which principle groups things that appear to be the same?
Similarity
What principle groups objects that are close to one another?
Proximity
What Gestalt principle means our preference for simple, clear, and ordered forms?
Pragnaz
Gestalt theory explains how the brain organizes and simplifies objects by looking at them as what?
A whole system
The background in a figure/ground relationship is called the ______.
Ground
Which principle creates visual balance by reflecting an object across an axis?
What principle groups objects that appear to move together?
Common Fate
Prägnanz is a German word that translates to what?
Conciseness
Who is credited in the reading with the famous statement, “The whole is greater than the sum of its parts”?
Kurt Koffa
What Gestalt principle says that our eyes follow perceived lines?
Contiunuation
Which principle involves repeating elements to create a predictable pattern?
Regularity
What principle allows our brain to fill in missing parts of an image?
Closure
What principle describes how we add meaning to what we see based on memories, past experiences, and culture?
Isomorphic Correspondence
When looking at a cube, what does the brain see before noticing its individual planes?
The complete cube
What can designers use continuation to control?
Where the viewers look
Name two visual attributes that can help us recognize similarity.
Shape, size, color, value, or texture?
What phenomenon creates the illusion of motion when stationary lights blink in sequence?
Phi Phenomenon
When a viewer figures out the design, what can they experience or feel.
They can feel smart by figuring out the meaning
Why should designers consider the whole thing before focusing on individual sections
Because viewers understand the overall product before seeing smaller parts
In a design with multiple figure/ground interpretations, what happens when you focus on one interpretation for a longer time?
It becomes the dominant or most known perception
Why are patterns and grids examples of regularity?
Because they repeat elements in a predictable way, causing us to group them together.
What three things does the reading say can increase the association between objects that appear to move together?
Similar timing, speed, and velocity.
What is the main idea behind making people feel smart through design?
To discover the meaning and participate in the design to remember it