Terms
Restatment
expressing the same idea using different words
Hyperbole
An exaggeration of ideas for the sake of emphasis
Ad Hominem
An attack on the person proposing an argument rather rather than the actual argument
Circular Reasoning
An argument in which the writer, instead of applying
evidence simply restates the point in other language.
Analogy
: drawing a comparison that shows a similarity between 2 unlike things
Loaded Words
Words that will make you feel strongly
about someone or something (fear, desire for
success, excitement, being part of a group
Plain Folks
When the speaker/writer/company attempts to appear
relatable to the audience to prove that the
argument/product is for people “just like you.”
Hasty Generalization
A generalization based on insufficient or unrepresented
evidence
Slogans and Saws
Short,Catchy Phrase
Glittering Generalities
Words that “glitter” but give no
details about the product. CAN BE A LOADED WORD!
False Dillema
The suggestion that only two alternatives exist when in
fact there are more
Appeal to Fear
The ad baculum fallacy is committed whenever the
proponent of an argument attempts to persuade the
audience to accept the conclusion… by predicting (or
causing) unpleasant consequences if it is not accepted
Parallelism
similar grammatical structures expressing
related ideas
Snob Appeal
the opposite of bandwagon and plain folks. Its
message suggests: "Buying our product will make you
better than everyone else--especially since other people
can't afford it.
Post Hoc
he assumption that because one event follows another,
the first is the cause of the second. Correlation ≠causation
Rhetorical Question
A question with the intention to make you think
Understatement
a figure of speech in which the writer intentionally
downplays or minimizes the significance or intensity of a
situation, often to be rhetorical or satirical or to
(counterintuitively) create emphasis.
Bandwagon
A statement suggesting that everyone is using a specific
product, so you should, too!