Unit 1/2
Sports is the business surrounding any kind of _____
Athlete
A presentation should be designed for a specific
Audience
What does AIDA stand for
Awareness, Interest, Desire , and Action
A business must have expenses and a way to generate
Revenue
Goods are _____ Products
Tangible
What are the three types of athletes
Recreational, amateur , professional
A press release is sent to the ____ To share info
Media
An internship helps you learn about a
Workplace/Career.
What does SWOT mean.
Strength, Weakness , opportunity , Threat
When using secondary research, marketers should give ___ to the original author
Credit
Which P refers to where and how a product or serve is made available.
Place
The three R’s of media relationships are
Establishing, retaining , and repairing
KSA stands for
Knowledge, Skills , Abilities.
What are the 5 p’s of marketing
Product, Price, Promotion, Place, People
0*NET is developed by the U.S Department of:
Labor
What is a product mix
All the products an organization sells
Goal of public relations
Build and maintain a positive public image
What are the three parts of the Event Triangle are
Event, Audience, sponsors
Introducing new employees to the company and their roles is called ____
Onboarding
Technical skills are skills learned through
Training
Why does entertainment add value to sports
Increases engagement and loyalty.
The promotional mix is
The combination of tools used to communicate with customers and partners.
Niche or grassroots marketing targets
A narrow but potentially profitable segment
What are the 4 business structures mentioned in UNIT 7
LLC ( Limited liability company), sole proprietorship, Partnership and corporation
What formula represents owner’s equity
Assets- liabilities= Owners Equity