Products
A product mix is
The purpose of promotion is to grab attention and _____ people to buy a product
Persuade
The goal of public relations is to
build and maintain a positive public image
Promotion is best described as
Communication
Soft skills include
People, communication, and interpersonal skills
A collection of similar items an organization sells
The promotional mix is
The combination of tools used to communicate with customers and partners
A press release is sent to the _____ to share information
Media
In AIDA, which stage gets the audience to something
Action
Technical skills are learned through
Training
Sports and entertainment products are primarily considered a
Service
What is an example of primary research
Surveying customers
A press kit provides reporters with accurate
information and supporting material
In AIDA, the first A stands for
Awareness
The first step in developing a career plan is identifying your
Interests
goods are ____ products
Tangible
When using secondary research, marketers should give ____ to the original author
Credit
Proactive media relations occur when
An organization feeds information to the media without them asking
the event triangle is interdependent because
Each part contributes to the success of the event
An internship helps you learn about a
Workplace
Services are ______ products
Intangible
A presentation should be designed for a specific
Audience
Reactive media relations occur when
The three parts of the Event Triangles are
Event, Audience, Sponsors
KSA stands for
Knowledge, Skills, Abilities