Buick GMC Digital Training
In 2026, this delivery format brings Buick and GMC digital training to the team.
What is virtual training?
AI analyzes patterns and learns from moves, much like a computer playing this game.
What is chess?
These are the three buckets used to explain how AI shows up in dealership operations.
What are Activation AI, Creative AI, and Operational AI?
As part of this program, Buick and GMC automatically create and publish custom landing pages to dealer websites.
What is the Dealer Website Program?
Global Vice President - Buick GMC
Who is Michael MacPhee?
These are the two types of training introduced in the video series.
What are Digital Rev-Ups and Professional Grade Forums?
AI primarily does this with past data rather than using opinions or gut feelings.
What is recognizing patterns and making predictions?
This AI bucket includes paid advertising and SEO.
What is Activation AI?
SEO helps a dealership rank in traditional search results, while this helps a dealership get recommended by AI engines.
What is GEO, or Generative Engine Optimization?
Buick GMC Director, Sales Operations, Dealer Network & Channel Development
Who is Steve Fahner?
This training format uses short, bite-sized videos focused on quick digital wins.
What are Digital Rev-Ups?
This type of AI responds when prompted, such as writing a follow-up email for a lead.
What is Generative AI?
Google’s PMAX is an example of this type of application because it dynamically updates cross-channel ads based on performance.
What is Activation AI?
Replacing generic, duplicated content with this type of content helps a dealership stand out locally and improves SEO and GEO value.
What is unique, localized content?
Chief Marketing Officer - Buick/GMC
Who is Allyson Witherspoon?
This training format consists of 30-minute masterclass sessions with digital leaders and partners.
What are Professional Grade Forums?
This type of AI acts without waiting to be asked, such as responding to a lead, scheduling an appointment, and updating the CRM.
What is Agentic AI?
This AI bucket can create personalized photos, social media copy, content, and visuals in seconds.
What is Creative AI?
The reference example compares the GMC Sierra 1500 directly with the Ford F-150. What type of landing page is this?
What is a Compare Competitors Page?
Global Marketing Director - Buick & GMC
Who is Sean Greatrex?
The website housing all the Buick GMC digital trainings.
What is the Buick GMC Resrouce Center?
This type of AI analyzes sales data, customer behavior, and seasonal trends to estimate what is likely to happen next.
What is Predictive AI?
This AI bucket refers to using the tools to analyze data, uncover patterns, and support better business decisions.
What is Operational AI?
This strategy means writing naturally for the people visiting the page instead of forcing keywords for search algorithms.
What is a people-first content strategy?
Retail Marketing Manager - Buick GMC
Who is Andrew Myczkowiak?