Social Media Basics
What is a hashtag?
This word starts with the # symbol and helps people find your posts.
What is 40 per cent?
About this percentage of the world’s population uses social media.
What is an influencer?
This person can influence what their followers buy and do.
What is interesting (or exciting)?
This adjective is the opposite of “boring”.
Complete: “You follow her blog, ______?”
“don’t you”
What are followers?
The people who follow your account are called this.
What is $25,000?
Some influencers can charge up to this much money for one post.
What is “to promote” (or “to market”) them?
Brands pay influencers to do this with their products: to advertise them.
What is “to persuade”?
This verb means “to make someone agree or do something by giving good reasons”.
Complete: “She hasn’t posted today, ______?”
What is “has she”?
What is a bio?
This short text on your profile tells people who you are.
What is a niche?
The first tip is to choose this: the area you know most about.
What are niches?
Fashion, travel and technology are examples of this.
What is “to publicise”?
This verb means “to make something known to the public”, like your posts.
Complete: “Let’s start a blog together, ______?”
What is “shall we”?
What is a micro-blogger?
A person who writes short posts instead of long articles is called this.
What is patience?
According to the text, this quality is the most important for a future influencer.
What is a sponsored post?
A post that a company pays an influencer to publish is called this.
What is “gradually”?
This adverb means “slowly, step by step”, as your followers grow.
Complete: “I am a good blogger, ______?”
“aren’t I”?
What is an audience?
This word means all the people who read, watch or listen to your content.
Name any three of the five tips for becoming an influencer.
Any three of: choose your niche; choose your medium and write an interesting bio; post regularly and consistently; tell an interesting story; make sure people can easily find your content.
What is consistent?
If you post regularly and in the same style, your content is this.
What is expertise?
This noun means “a high level of knowledge and skill in a particular area”.
Complete: “Nobody liked my post, ______?”
“did they”?