Paying Attention
Big Brands' 1st Products
Women in Sport
100
This is the key term for the type of product that you can see, touch, and keep in your possession. (It's tangible.)
What is a "good" or "physical good"?
100
Waaaaay before their hit audio and communications products made billions of dollars, this brand's very first product included more wood than silicon chips.
What is Apple?
100
This American has more match wins than any other woman in the history of the women's tennis pro tour.
Who is Serena Williams?
200
This is the key term for the clearly defined group of people that your product is for.
What is "target market"?
200
This brand is all over Jordan HS. (The first product they ever made recently sold at auction for well over 1 million dollars.)
What is Nike?
200
Playing for Iowa, this is the college superstar who now holds the title of NCAA Women's Basketball all-time leading scorer.
Who is Caitlin Clark?
300
Paying a dentist to fill a cavity in your tooth is an example of this type of product that you can't touch or keep in your possession because it's an interaction or experience you buy, not a thing.
What is a "service"?
300
This brand's original slogan was "One million titles, consistently low prices." The brand's original "A"-shaped logo appears below.
What is Amazon?
300
Although she is no longer a superstar starter, this woman has served as captain of the US Women's national soccer team multiple times and still has made more money in endorsement deals than any other American woman in soccer.
Who is Alex Morgan?
400
In Canva.com, this is exactly how you would find and use the Background Remover tool.
What is: 1) Click on your image, 2) Select "edit photo", 3) Click on "BG Remover"?
400
Before bird logos and the 280-character limit, this company's original tagline was "If you have a cell and can txt, you'll never be bored again...E V E R !"
What is Twitter?
400
In early 2021, star gymnast Simone Biles ended her years-long partnership with Nike to become the face and spokesperson of this young brand.
What is Athleta? (owned by GAP)
500
This is the type of cancer that Steve Jobs survived in the early 2000s but then ultimately died from in 2011.
What is "pancreatic cancer"? (Or cancer of the pancreas)
500
After WWII, this brand's first product was an electric rice cooker they designed to be many Japanese families' first appliance. The company quickly expanded to other electronic and audio devices.
What is Sony?
500
This women's team at Duke has won 7 NCAA D1 National Championships - more than any other Duke sport (including basketball).
What is Duke Women's Golf?