Unit I.
Define "small talk."
A light conversation about simple topics, usually used when people are meeting for the first time or want to be polite in social situations.
What is a "brand"? Define it.
The identity of a product, service, or company in the minds of consumers.
Explain what a "CV" is.
A document that summarizes your education, work experience, skills, and achievements when applying for a job.
What is the primary goal of most companies?
Profit
Translate:
launch
spustit, zahájit
Name one of the five typical departments of a company.
Financial management, human resources, marketing, production, sales
Explain what the "base of clients" is.
The existing set of people or organizations that buy from or use a company’s services.
Explain what "SWOT" stands for.
Strengths, Weaknesses, Opportunities, Threats
Explain what a "business strategy" is.
A long-term plan that defines the company's goals, direction and competitive advantages in order to achieve a sustainable growth.
Define and translate:
invoice
A document that contains a request for a due payment
faktura
Describe a tall organizational structure of a company.
Middle management, levels, etc.
Name one of the five typical parts of a brand.
Image, logo, loyalty, personality, ambassador
Explain the difference between "soft skills" and "hard skills".
Hard skills: specific, teachable abilities that can be measured or tested.
Soft skills: personal and social abilities that affect how you work with others and handle tasks.
Explain what a "major player" is.
A person or a firm with a lot of influence on the market.
Define and translate:
devalue
To reduce the value, worth, or importance of something.
znehodnotit
Describe a decentralized company structure.
The authority and work is distributed among multiple teams.
Grammar: What connectors do you know? Name as many as you can think of.
And, also, in addition, although, however, but, while, then, for instance, nevertheless, because...
Define what the purpose of an "internship" is.
To give a student or trainee practical work experience in a real workplace while they are still learning.
What is the "profit margin"?
A financial measure that shows how much profit a company makes from its revenue, expressed as a percentage.
Define and translate:
cliché
An expression, idea, or phrase that has been overused so much that it has lost originality and impact.
klišé, obrat
Grammar: In what ways can we use Present Tenses for the future?
Personal plans / arrangements
I am meeting my friend tomorrow.
Timetables / schedules
The train leaves at 6 p.m.
If a company starts "stretching the brand," what are they doing?
The company is using an existing brand name to enter a new product category or market that is different from what they originally sold.
How can you prepare for an interview? Name at least two examples.
Explain what "PEST" stands for.
Political, Economic, Social, Technological
Explain and translate:
hierarchy
A system of organization where people or roles are ranked in levels of importance.
hierarchie
Explain what the "supply chain" is.
A supply chain covers everything from raw materials to the finished product in the customer’s hands.
Provide one example of "interactive marketing."
Social media polls, interactive ads, chatbots, live streams, product testing...
Grammar: Explain the passive voice. What is the agent in passive voice?
A grammatical structure where the focus is on the action or the receiver of the action, rather than the person who does it (agent).
Grammar: Write down the nouns for the following verbs.
acquire, expand, perform, riskAcquisition, expansion, performance, risk
Explain and translate:
cover letter
A formal letter that you send with your CV (résumé) when applying for a job, oftentimes explaining your motivation or reasons for applying.
motivační dopis
Sender
Receiver
Subject
Provide an example of a company succesfully stretched their brand.
Apple, Nike, Tesla, Dove...
What percentage of applicants gets a first interview?
2%
Is competition good for business? Explain why and in what ways.
Your answers.
Explain and translate:
supply and demand
An economic concept that explains how prices and availability of goods and services are determined in a market.
Provide an example of a succesful flat structure company.
Foreign: Valve, Zappos, GitHub
Czech: Rohlik, Kiwi
Describe all five typical parts of one brand of your choice.
Your answers.
Explain the basic principles of active listening.
Listening intently, asking clarifying questions, summarizing, not making it about yourself, etc.
Explain the term "emerging markets" and provide one example.
Countries whose economies are rapidly growing, but are not yet fully developed like the economies of highly developed countries (e.g., the USA, Germany, or Japan).
Explain and translate:
cash flow
The movement of money into and out of a business over a period of time, showing sales, expenses, income, etc.
tok peněz