History
In an era dominated by diverse digital devices, what type of design trend has emerged as critical?
Responsive design
What is the main purpose of a logo in branding?
To represent the company's identity
Which principle of design refers to the visual weight of elements in a composition?
Balance
What does hierarchy in design help to achieve?
Arrangement of elements to show their importance
What are the 4 main categories of typefaces?
Serif, sans serif, display, script
What is one of the earliest forms of graphic design?
Cave paintings
What is one reason for creating a digital mockup?
Professional Appearance
What does 'CMYK' stand for?
Cyan, magenta, yellow, Key (black)
List 3 vector file types
svg
eps
Name 5 key elements in establishing a typographic hierarchy?
Contrast
Alignment
Font size
Color
Font Weight
Who is often credited with the invention of movable type printing in the 15th century?
Johannes Gutenberg
A 'brand voice' is best described as:
The tone and style of communication
In Design, what does 'kerning' refer to?
The space between individual letters
List 4 Raster file types
PNG
JPG
GIF
TIF
What is leading?
The space between two lines of text.
Which 19th-century art and design movement, led by William Morris, emphasized traditional craftsmanship and simple forms as a reaction against industrialization?
Arts and Crafts Movement
Name 4 of the 7 different types of logos
Lettermarks
Wordmarks (logotypes)
Pictorial Marks (logo symbols)
Abstract Logo mark
Mascot
Combination Mark
What does PPI stand for and what is it for?
Pixels per inch; It affects how an image appears on screens and is critical for web design, digital photography, and any digital work
What is the importance of alignment in Design? How does aligning elements influence the overall effectiveness and aesthetics of a design?
Alignment groups elements, creates balance, creates structure, creates connections between elements
What is the difference between serif and sans serif?
Serif fonts have those decorative lines or tapers (also commonly referred to as “tails” or “feet”) while sans serif fonts don't
-Not on the final-
How did the printing press revolutionize graphic design?
What is the Pantone Matching System and what is it used for?
Standardized color matching system widely used in graphic design and printing to specify colors accurately across different mediums and materials
What is the difference between Vector and Raster?
Vector is infinitely scalable.
Raster is made up of finite pixels, when scaled up, may lose quality
What is the difference between LPI and DPI
Lines per inch is used in printing to define the resolution of a halftone screen. It affects how images and tones are reproduced on paper.
Dots per inch is a measure of the resolution of a printed document or digital scan.
Anatomy of type; what is the difference between a bowl and a counter?
A counter is the area of a letter that is entirely or partially enclosed by a letter form or a symbol. The stroke that creates such a space is known as a "bowl"