Marketing Terms
Marketing Terms 2
Communication
Communication/Economy
Basics
100

the process of planning, pricing, promoting, selling and distributing goods or services to create exchanged to satisfy customers

What is Marketing?

100

Goods and services purchased from other countries.

What is imports?

100

You cant do this, it blocks listening and is a distraction.

What is planning a response?
100

 to Inform,  persuade or entertain

Why speaking is done in most Business Situations?

100

Price Place Product Promotion

What are the 4Ps of Marketing?

200

A group identified for a specific marketing program. Marketing is directed to them.

What it Target market?

200

Output per worker hour that is measured over a period of time such as a week, month or year.

What is Productivity?

200

One if the most valuable communication skills.

What is Listening for Understanding?

200

1-Market Economy, Traditional, Mixed

What are the 3 types of economy?

200

Channel Management, Market Planning, Marketing Information Management, Pricing, Product/Service Management, Promotion, Selling

What are the 7 functions of marketing

300

The statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status

What are demographics?

300

Goods and services sold to other countries.

What are exports

300

Identify the purpose, Look for a plan, Give Feedback

What are some techniques for effective listening:

300

Which goods and services should be produced? How should the goods and services be produced? For who should the goods and services be produced?

What are the 3 basic questions a nation must answer to define their economy?

300

an assessment that lists and analyzes the company’s strengths and weaknesses , opportunities and threats

What is SWOT analysis? 

400

A single marketing strategy to reach all customers

What is Mass Marketing?

400

the process of exchanging messages between a sender and receiver.

What is communication?

400

Search for a common interest, Evaluate the message, Listen for more than verbal content, Listen for a conclusion, take notes

What are Techniques for effective listening?

400

1-Capitalism, Socialism, Communism

What are the 3 Social and Political philosophy that characterize the world marketplace?

400

Introductions, Growth, Maturity, Decline (Expansion)

What are the stages of Product Life Cycle?

500

a formal written document that directs a company’s activities for a specific period of time

What is Marketing Plan?

500

The organized way a nation provides for the needs and wants of its people

What is Economy?

500

Know your audience, Know your Purpose, Know your subject

What 3 basic rules for writing?

500

Expansion, Recession, Trough, Recovery

What is the Business Life Cycle

500

a receivers response to a message

What Is Feedback?