AI Trend
Name that SMERF
Consult Qs
Corporate or Association?
SPIN
Interview
100

AI that customizes event experiences.

What is AI-Powered Personalization?

100

Need a wide selection of meeting and convention space

What is Religious Group?

100

"So, you really need a beautiful pool with a view to ensure your guests have the best possible time?"

What is Need Satisfaction / Need Payoff?

100

Attendance is mandatory.

What is Corporate?

100

S stands for this.

Situation

200

AI tools connect attendees with similar interests or business goals using behavioural data and preferences.

What is Smart Networking & Matchmaking?

200

Meetings short in length.

What is Educational Group?

200

Can you describe the sound quality at your last event?

What is Survey?

200

Average lead time is less than one year.

What is Corporate?

200

The SPIN technique is successful because it based on the following:

Research

300

AI supports real-time translation, transcription, and content summarization.

What are Virtual & Hybrid Event Enhancements?

300

Likely to want non-alcoholic options.

What is Religious Group?

300

"If the food quality was prepared by an award winning chef, the result would have been more successful?"

What is Confirmation?

300

Attendees pay their own expenses.

What is Associations?

300

The most important skill in selling.

Listening (asking questions)

400

AI tools that guide attendees and answer FAQs.

What is Chatbots & Virtual Event Assistants?

400

Divideded into two groups.

What are Fraternal?

(1) Fraternities / Sororities

(2) Professional / Honorary Societies / Service Groups

400

What brings you to the doctor today?

What is Survey?

400

Geographic Rotation Common.

What is Association.

400

Explanation for why guests don't want a talking brochure.

Redundant and Resent

500

AI analyzes attendee feedback, social media, and survey data to gauge satisfaction and improve future events.

What AI in Event Feedback & Sentiment Analysis?

500

This is a competitive advantage if you have a spouse program. 

What is (Military) Reunion?

500

How does your broken arm affect your sleep?

What is implication?

500

Spouse Attendance is common.

What is Association?

500

Where we feel the pain:

Implication (impact)