4ps
What are the 4 Ps of marketing?
Product, Price, Place, Promotion
What is a logo?
A symbol or picture that represents a brand
What is a target market?
The group of people a business wants to sell to
What is promotion?
A way to tell people about a product and get them to buy it
What is marketing?
All the things a business does to get people to buy their product
Which “P” involves where you sell the product?
Place
What’s a famous brand with a swoosh logo?
Nike
True or False
Target market can be more than one group?
True
Name two types of promotion.
Advertising and personal selling
What is a product?
Something you can sell, like a good or service
Give an example of promotion.
A commercial, a social media ad, or a sale
What’s a slogan?
A short phrase that represents the brand.
200 bonus points: Give an example.
If you’re selling video games, who’s your target market?
Teens and gamers
What’s the goal of a commercial?
To make people want to buy or try the product
What is market segmentation?
Breaking the market into groups based on things like age or lifestyle
What’s one way to decide a product’s price?
Look at what competitors charge or how much people are willing to pay
Why is brand loyalty important?
Loyal customers keep coming back and trust the brand
Who do you think Nike makes most of their stuff for?
Teens and adults who like sports and working out
What is publicity?
Free promotion from news or people talking about your brand
What’s a marketing strategy?
A plan to reach your target market and sell your product
Why is "Place" important in the 4 Ps?
It decides how and where customers get the product
What’s the difference between brand name and brand image?
The brand name is the name, brand image is how people feel about it
How do businesses choose their target market?
By doing research on who would want or need the product
How is promotion different from advertising?
Advertising is paid, but promotion includes both paid and free ways to get attention
Why is research important in marketing?
It helps you understand what customers want and how to reach them