The 4 P's
What is Product?
This 'P' is what you sell —either a product or service. Features, design, and branding.
What is the marketing concept?
his philosophy says businesses should identify customer needs and wants, develop products to meet them, and make a profit.
What is Geographic segmentation?
This segmentation type groups customers by where they live or hang out.
What is a sole proprietorship?
This business type is owned by one person who is personally liable for business debts.
Who was just recently elected as the Governor of Virginia?
Abigail Spanberger
What is Price?
This 'P' sets how much customers pay and includes discounts and payment plans.
What are needs?
These are things required for survival, like food, clothing, and shelter.
What is Demographic segmentation?
Grouping by age, income, gender, or education falls under this segmentation.
What is a partnership?
This structure has two or more owners who share profits and liabilities; it can be general or limited.
What is the first ten amendments to the U.S. Constitution called?
The Bill of Rights
What is Place?
This 'P' decides where customers can buy your product — online, in stores, or pop-ups.
What are wants?
These make life more enjoyable—examples include designer clothes and smartphones.
What is Psychographic segmentation?
This segmentation looks at lifestyle, values, and interests (like trend‑focused teens vs. eco‑minded shoppers).
What is a corporation?
This business is a separate legal entity that limits owners’ personal liability and may have shareholders.
Who refused to give up their seat on the bus?
Rosa Parks, She refused to give up her seat on a bus in Montgomery in 1955, sparking a major civil rights protest.
What is Promotion?
This 'P' covers advertising, social posts, PR, and influencer collabs.
What is satisfy customers (or meet customer needs and wants)?
Successful marketers do this better than competitors by understanding needs and wants.
What is Behavioral segmentation?
This segmentation focuses on how customers act — purchase frequency, brand loyalty, and platform use.
What is a limited liability company (LLC)?
This hybrid structure gives liability protection like a corporation but allows pass-through taxation like a partnership.
What is overtime pay?
extra pay for hours worked beyond the standard workweek, often paid at time-and-a-half
What is Promotion?
When a brand limits supply, uses scarcity messaging, or timed releases to increase demand, it’s a tactic under this 'P'.
What is profit equals revenue minus expenses?
This is the formula that shows a business must earn more than it spends to succeed.
What is a micro‑segment?
Targeting a very specific subgroup like '16–18-year-old skateboarders who post on Instagram' is called this.
What is a nonprofit organization?
This organization is created to pursue a social or charitable mission; it reinvests surplus revenue into its goals and often qualifies for tax exemptions.
What basketball player is known as "The King"
Lebroooooooooon James