GLOBAL STRATEGIES
It defines how a company will operate in a foreign market
What is nearshoring?
Transporting operations to other countries
What is a Blue Ocean strategy?
A Blue Ocean strategy focuses on creating new markets instead of competing in existing ones, unlike traditional strategies.
Meaning of Standardization
Making everything uniform across the globe
What can companies do to become more green?
Use green energy
Use biodegradable materials
Try to use less water
What does PESTLE stand for?
Political, economical, social, tecnological, legal, and ecogical
Meaning of Multidomestic
Making sure all of your products are adapted to local culture
Meaning of Glocalization
Combining global expantion with adaptation to local markets
How can companies stay relevant in a constantly changing market?
Companies stay relevant by innovating, listening to customers, adapting trends, and using technology.
Meaning of Transnational
A combination of local responsiveness while not leaving globality behind
What is the name of the Chocolate Abuelita grandma?
Sara Garcia
What is the role of organizations like FTC and PROFECO in market competition?
They protect consumers, regulate businesses, and ensure fair competition in the market.
Difference between local responsiveness and global responsiveness
Local responsiveness refers to a company's ability to adapt its strategies to meet the specific needs\
While Global integration refers to the coordination and standardization across national markets
What were the main ideas presented in Jorge Vizcaíno’s talk?
he talk focused on innovation, adapting to change, and the importance of sustainability and global thinking in business.
What strategies has McDonald’s used to become a global leader?
McDonald’s uses standardization, strong branding, franchising, and local adaptation of its menu.