Persuasive Writing
This is a talk or public address presented to an audience
Speech
The methods speakers and writers use to influence others.
Persuasive techniques
This is the technique of repeating words or phrases in a text.
Repetition
Uses facts and evidence to support a position, appealing to an audience’s reasoning or intellect
Logical appeal
This written piece expresses an opinion, often on a controversial topic
Editoral
Invokes shared values and principles to appeal to the audience’s sense of right and wrong
Ethical appeal
These are words with strong connotations that appeal to the audience’s biases
Loaded language
Arouses strong feelings in an audience, such as pity or fear
Emotional appeal
This is a "top-down" logical process that uses general, true premises to reach a guaranteed, specific conclusion
Deductive Reasoning
Encourages people to support an idea or cause because it is popular
Bandwagon appeal