Marketing
Product, Price, Place, Promotion
What are the 4 P's of the Marketing Mix?
A reward given for saving money, or the cost of borrowing money, from a financial institution
What is Interest?
An organisation that offers money related services to customers
What is a Financial Institution?
When countries exchange goods, services, and ideas
What is Globalisation?
A person who takes a personal and financial risk to set up a business to make a profit
What is an Entrepreneur?
The path a product follows from the manufacturer to the consumer
What is a Channel of Distribution?
This is a government tax on interest earned from a financial institution
What is DIRT?
A non-interest account that is used for day-to-day transactions
What is a Current Account?
A business that operates in many countries
What is a Global Business?
Creative, risk-taker, hardworking, ambitious, determined, resourceful
What are the Characteristics of an Entrepreneur?
How a business communicates information to consumers to encourage them to buy their products
What is Advertising?
A long-term loan for a house or other property
What is a Mortgage?
Permission to withdraw more money from an account than what is actually in it
What is an Overdraft?
A social movement that helps farmers & suppliers to get a fair price, and workers a fair wage and working conditions
What is Fairtrade?
A type of business owned and run by an individual
What is a Sole Trader?
The direct promotion of goods & services by an influential social media user to a target market of followers
What is Influencer Marketing?
A person who has agreed to pay back the loan if the applicant is unable to
What is a Guarantor?
An agreement that allows a fixed amount to be taken from your bank account to pay for rent
What is a Standing Order?
How a business manages its impact on society and the environment
What is Corporate Social Responsibility?
This is a share of the profits given to shareholders
What is a Dividend?
Gathering, recording, and analysing information about the wants and needs of consumers
What is Market Research?
Something of value that a borrower promises to give to the lender, if they are unable to pay back their loan
What is Collateral?
Agreement that allows a variable amount to be taken from your bank account to pay a bill
What is a Direct Debit?
A measure of how the activities of an individual, organisation, or a country affect the environment
What is a Carbon Footprint?
When shareholders are not personally responsible for business debts, and their personal belongings cannot be taken from them
What is Limited Liability?