Show:
Online Advertising Terms
Mobile Marketing/Search Engines
Email Marketing
Website Content/Direct Mail
Capabilities of Emails
100
A collection of direct links to predefined web pages stored in your web browser-called favorites in Internet Explorer
What are Bookmarks?
100
The exchange of short text messages between fixed line or mobile phones
What is SMS?
100
Give permission to receive promotional e-mails, newsletters, etc.
What is Opt-In/Permission-Based?
100
Concise, interesting, and easy to navigate
What is Effective Website Content?
100
Individual email address in the "To" field
What is individualized address?
200
Video games containing advertisements
What are Advergames?
200
Mobile phones and apps
What two things are included under mobile marketing?
200
Junk email
What is SPAM?
200
Postcards, catalogs, flyers, larger letter envelopes, and letter envelopes
What are examples of direct mail formats?
200
Link a word or graphic to another place within the email
What is a Hyperlink?
300
Adding interactive elements to standard HMTL sites
What are Flash Ads?
300
Easy tracking/response, instant results, and lower cost
What are some advantages of mobile marketing?
300
Receive emails until indicate otherwise
What is Opt-Out?
300
Generate a response, not a sale!
What is the goal of direct mail?
300
Personal information (name, purchasing history) in email
What is Personalization?
400
Smaller banner ad normally used to advertise programs used in creating the site
What are Buttons?
400
Privacy issues, viewing issues, and deletion of message
What are some disadvantages of mobile marketing?
400
Requires recipients to confirm they are a registered subscriber
What is Double Opt-In?
400
Developing copy that is in detail, sending to specific market segments, and personalization
What are strategies for effective direct mail?
400
Email delivers sound and/or video
What is Streaming Media?
500
This includes animation or video and have more complex user interaction
What are Rich Media Ads?
500
To provide an international source of information in an organized, systematic manner
What is the purpose of search engines?
500
Cost effective, personalized/targeted messages, and can track user engagement
What are advantages of email marketing?
500
Being able to find out how exactly how effective the direct mail was
What is Measurable?
500
Sending personalized emails to entire customer list at specified times
What is Automated?