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3.04
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3.08-3.10
100
A successful preseason booking strategy often involves targeting which group? A Occasional attendees B Current ticket holders C Walk-up spectators D Community organizations
What is B Current ticket holers
100
Which is an incentive that sports organizations often use to sell tickets to large groups? A Advertising B Discounts C Publicity D Merchandising
What is B Discounts
100
When planning a major concert for a popular band, marketers factor for potentially generating significant additional profit? A Advertising possibilities B Merchandising opportunities C Selling requirements D Financing arrangements
What is B Merchandising opportunities
100
It can be beneficial for a sports or event organization to develop a bartering agreement with a vendor if the agreement accomplishes which goal? A Helps decrease event expenses B Involves obtaining food and beverage items C Meets the organization’s selling goals D Includes sales-promotion products
What is A Helps decrease event expenses
100
The size, amenities, and location of a facility are important considerations when event planners perform which activity? A Review advertisements B Conduct site inspections C Organize lists D Select payment methods
What is B Conduct site inspections
200
When forecasting ticket sales for a professional basketball team, sporting event organizers should consider which factor? A The television network broadcast rights B The size of the opponent’s stadium C The team’s performance record D The availability of the press-box space
What is C The team's performance record
200
Paramount Entertainment debuts a new ride, Thunder Rapids. Which item would have the most merchandising appeal? A A Paramount Entertainment hat B An evergreen product C A soundtrack of the rapids D An “I survived Thunder Rapids” T-shirt
What is D An "I survived Thunder Rapids"T-shirt
200
Which is a type of concession that sports franchises often operate in the sporting facility? A Coat check area B Customer service office C Child care center D On-site retail shop
What is D On-site retail shop
200
What type of insurance do event organizers purchase in order to cover spectator ticket refunds, sponsorship refunds, and vendor payment A Cancellation B Property C Accident D Term
What is A Cancellation
200
What factors might a concert promoter consider when conducting a facility inspection for an upcoming event? A Load-in time and advertising costs B Storage space and hospitality options C Ticket design and equipment availability D Concession arrangement and sponsorship costs
What is B Storage space and hospitality options
300
Which is a characteristic of product bundling in the sports or event industry? A Lower prices B Higher quality C Higher prices D Lower quality
What is A Lower prices
300
A vendor at the venue for the Anaheim Mighty Ducks wants to sell a product that will generate large revenue on the opening day. Which products would most likely generate this revenue? A Jerseys featuring a redesigned logo B Souvenir programs picturing players C Autograph books for children D Champion hockey pucks
What is A Jerseys featuring a redesigned logo
300
Concession stands, licensed merchandise, and luxury box seats are some of the goods and services that are usually available at which event? A Sport industry conference B Formal fund-raising dinner C Professional football game D Art exhibit and street festival
What is C Professional football game
300
An event planner should consider purchasing weather insurance for which event? A Reception held at a country club B Outdoor art show and festival C Charity dinner and silent auction D Indoor swimming competition
What is B Outdoor art show and festival
300
What do sports or event marketers usually develop to be prepared for possible emergency or crisis situations? A Transportation systems B Publicity procedures C Contingency plans D Financial agreements
What is C Contingency plans
400
One reason sports or event marketers often bundle extra amenities with tickets is to perform which action? A Manage distribution B Increase revenue C Improve coverage D Control publicity
What is B Increase revenue
400
Why do organizers of major events often hire the services of professional lighting and sound companies? A To monitor the timing of all event activities B To entertain crowds during half-time shows C To work with network broadcast crews D To install and operate technical systems
What is D To install and operate technical systems
400
Sidney is organizing a 5K run to raise money for cancer research. Sidney agrees to post the sign of the Fresh Water Company at the registration desk in exchange for bottles of water to give to the participants. This is an example of which activity? A Selective distribution strategy B Professional testimonial C Barter agreement D Contingency plan
What is C Barter agreement
400
Purchasing basic liability insurance protects the sports or event organization or facility from financial risks associated with which threat? A Injuries B Weather C Terrorism D Sales
What is Injuries
400
Which is an example of a hospitality option that is offered to select spectators or fans? A Meet and greet backstage passes at a concert B Lawn seating at an outdoor concert venue C Concessions available for sale in the stands D Tickets available for sale to the public on a certain date
What is A Meet and greet backstage passes at a concert
500
**Double Jeopardy** When developing a preseason booking strategy, the most important factors for a sports or event organization to consider are its timing, target markets, and which other one? A Security issues B Geographic origin C Inventory needs D Selling methods
What is D Selling methods
500
Charlie is organizing a dance contest to raise money for the community's recreation center. Which components will Charlie need to obtain for the event? A Dance floor, athletic equipment, and disk jockey B Sound system, dance floor, and shoes C Disk jockey, dance floor, and sound system D Sound system, disk jockey, and flowers
What is C Disk jockey, dance floor, and sound system
500
**Double Jeopardy** When assessing risks associated with an upcoming event, sports or event organizations should acquire input from all levels of management and which other group? A Local personnel inspectors B Public relations agencies C Financial consultants D Vertical staff members
What is D Vertical staff members
500
What do event planners often consider when conducting site inspections of properties that might be used for an event? A Reservation list B Expected gratuity C Confirmation number D Geographic location
What is D Geographic location
500
Which is an example of a hospitality option that might be selected to offer preferred customers who attend sports events? A Admission to private receptions B Discounts on future tickets C Free advertising in programs D Copies of autographed photos
What is A Admission to private receptions