Social Media Branding
What did you learn about social media branding briefing?
Must be a good personal answer
Why is social media important?
Personal answer
How much can we share on social media?
Up to you.
How is our brand voice?
Someone's personality is your brand takes on in all of its communications.
Why is personal branding important?
Attract people, professionally and personally, and grow your business.
What percentage of businesses use social media branding briefing as a market promotion?
70%
How can we ensure brand consistency across all social media platforms?
Lock down your brand identity and goals, target an audience
How can we create engaging content?
Learn about what your audience cares about, be authentic, etc
Why is it important to know your audience?
Help a speaker determine the best way to reach their goals
What are the basic principles of personal branding?
Concept of Employees building, building your own brand, goals, etc
Who can own the social media account?
Anyone
Why is social media the right channel for achieving our marketing objectives
It's a strong way for businesses of all sizes to reach prospects and customers.
How could someone perform a social media briefing?
Goals, objectives, and target audiences.
Do you think social media branding briefing is important? Why or why not?
Must be a good personal answer
What social media platforms should we focus on?
Instagram, X, etc
What is the content strategy?
Creativity, delivery, etc
What impacts could social media use have on someone?
Negative mental health outcomes, like depression and anxiety symptoms.
How could someone make their brand look professional on social media?
Using the same profile pictures, color schemes, and messaging across all your social media channels
How could someone know when they should get personal?
When there are signs to get personal, respect their boundaries, and know their boundaries.
How could someone find the balance between personal branding and professional?
In the Bio