a lasting, general evaluation of people (including oneself), objects, advertisements, or
issues
100
what is the role of affect in decision making
it gives lift, it allows us to mark a decision as positive or negative based on prior experience and resulting emotions
100
We watched a video in class about stages for kids to develop their self concept - describe the first stage
they focus on what they have, possessions
100
Freud's structural model has what three parts
id, ego, superego
100
The lowest level of commitment to our attitudes is _______.
Compliance
200
in the ABC model, what do the letters stand for?
affect behavior cognition
200
what is consumer hyperchoice?
we are forced to make repeated decisions that are draining and inhibit our ability to make smart choices
200
what are the 3 parts to the self concept
self image - how you perceive yourself and how you think that others perceive you.
self esteem - How you feel about yourself (emotional).
self efficacy - a person's judgment about being able to perform a particular activity.
200
The research conducted by people like Clotaire Rapaille is called what?
Motivational research, stems from Freud, focuses on our unconscious motivations
200
What makes for a good source?
credibility and attractiveness
300
do two-sided messages work and under what conditions?
yes, when not too negative and when competition is known
300
what are the 5 stages of life cycle (Cigna)
What is independent, coupling, parenting, launching kids, retirement
300
Nike ads often appeal to what?
Self efficiacy - Just Do it
300
In the 60s Freud video we watched in class, what relationships mattered to the protagonist?
Mother and father
300
What's happening with the childbearing rate in the US and Canada?
It is decreasing.
400
our drive to resolve cognitive dissonance is driven by what
cognitive consistency
400
What is the 1st step in the purchase decision process?
prob recognition
400
What is Enclothed Cognition?
The symbolic meaning of the clothes we wear changes how we behave.
400
What is AIO?
Activities, interests and opinions - psychographics
400
What are the similar terms for processing used in the elaboration likelihood model and Kahneman's system thinking.
Peripheral processing is system 1 thinking
Central processing is system 2 thinking
500
in which theory of attitudes do we act and then infer from our actions?
Bem's self-perception theory
500
neuromarketing measures what three things for ad audiences?
Attention, affect/emotion, memory
500
What is symbolic interactionism
relationships with others shape who we are and we interpret our environment through symbols that have shared meaning with those others
The five factors have been defined as openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism, often represented by the acronyms OCEAN or CANOE.