Radio Knowledge
This number of radio stations are owned and operated by Canyon Media in Southern Utah?
What is 9
St. George News was founded this year?
What is 2010
ROI stands for this?
Return on Investment
This is the mascot for Utah Tech University
What is the Trailblazer?
SEO stand for this and is important for clients for this reason
What is Search Engine Optimization and helps businesses show up higher on Google
This Canyon Media station is home to The Fan Sports Network?
What is 99.5 The Fan
St George News on average receives this many monthly pageviews.
What is 5 to 6 million
Frequency is so important in advertising for this reason
What is repetition builds awareness and recall
This major St. George event was promoted by Canyon Media with a synchronized drone show in 2024?
What is Dixie Days Drone Show
This is the ideal length of a radio commercial spot
What is 30 seconds (60 seconds)
A type of community event Canyon Media has hosted or sponsored in the last year.
What is Dixie Days Drone Show, Utah Tech sports, 4th of July, Region 9 sports
This social media platform currently drives the most referral traffic to St. George News?
What is facebook
This is an example of a call to action
What is "Call now to book before they're gone"
This St. George landmark lights up at night and is visible from downtown
What is The Red Hill “D”
“dayparting” when scheduling an ad campaign
What is placing ads at specific times of day for target audiences
This station has the slogan “Today’s #1 Hit Music Station"
What is Mix 103.1
This section of St. George News consistently ranks as the most-read?
What is obituary
This is the average number of times a consumer needs to hear a message before it sticks
What is around 7
This popular annual race brings thousands of visitors to St. George every fall?
What is the St George Marathon
This is the term for a radio ad read live by the DJ, often more personal than pre-recorded spots
What is live endorsement or live read
Canyon Media was founded in St. George in this year?
What is 1991
This is the name of the digital ad network that Canyon Media uses to target audiences across websites and apps?
What is Simplifi
These are two unique advantages Canyon Media offers over other local advertising options.
What is Radio reach + SGN digital reach, local content, cross-platform solutions, etc.
St. George was officially incorporated as a city in this year
What is 1862?
This is the current population of St. George within city limits?
What is About 105,000