Learning about kids
The Distractor
What tool did Sesame Street researchers invent to study children's attention to TV?
Multi-platform distribution
What is the system allowing the same video products to appear on TV, online, on DVDs and in other situations?
The secret to getting kids to respond to Daniel Tiger or Blue's Clues.
What is "the pause"?
Content, Context and the Child
What are three basic considerations in thinking about any child's experience with a game, TV show, movie, etc.?
Zamba visits the Malvinas. Upin and Ipin learn about Ramadan. The Burka Avenger defends girls' rights to education. Davey reads the Bible to Goliath.
What are examples of media to convey social, cultural or political messages?
A bright red object in a black and white movie. Wavy images on a dream sequence. Children's voices narrating a show.
What are formal features?
Observing, requesting, selecting and making independent purchases.
What are the first four stages of a child's development as a consumer?
Pokemon Go, Pokemon cards, Pokemon TV series and the movie "Inspector Pikachu." Or "The Rise of Skywalker," "The Mandalorian" the Clone Wars cartoon series and a Star Wars paperback book..
What are examples of intertextuality?
Persistence, replicability and invisibility
What are three characteristics of social media that make the experience different from face to face social behavior?
Comprehension, but not bright colors or fancy visual effects
What draws children's attention to a media experience?
Nickelodeon, Disney and Cartoon Network
What are three multinational children's media companies?
Contingencies
What are the rewards (or punishments) available to game players?
Primary, influence and future.
What three markets do children represent to marketers?
Red bricks and grey skies.
What aspects of local life in England did a critic want to see in children's TV shows?
Sound. Portability. Huge IMAX images. Interactivity
What are affordances of different media?