Event Marketing 101
This type of event marks the start of a business and invites the community to celebrate.
What is a grand opening?
Cherrisse’s favorite phrase that reminds everyone to find joy in everyday wins.
What is Celebrate Everything?
This essential item helps people sign up and stay connected after your event.
What is a newsletter or sign-up form?
This kind of event at retail store or coffee shop can turn foot traffic into future clients.
What is a pop-up?
This is the state Cherrisse grew up in.
What is Kentucky?
Events increase this key business metric by getting people to know, like, and trust you.
What is visibility?
CICland events focus on this emotional element to make celebrations unforgettable.
What is connection?
You’ll need this kind of kit on-hand to rescue any event emergency.
What is an "In a Pinch" kit?
This business owner benefit turns one good event into repeat referrals.
What is client appreciation?
These are the positions Cherrisse holds for Barrington Biz Builders.
What are co-social chair and interim publicity chair?
When you host this kind of interactive event, people leave with both value and a reason to remember your brand.
What is a workshop?
This CICland signature service helps DIY brides plan with confidence.
What is bridal coaching?
An event with no timeline or checklist is at risk of this.
What is chaos?
These two things make networking smoother, more memorable, and increase attendence.
What are small bites and beverages?
Who are the two people Cherrisse shares a middle name with?
Who are Dad and oldest daughter?
A strategic event should always have this to measure success.
What is a clear goal or KPI?
This local event combines wine, paint, and unforgettable vibes.
What is Pour Decisions?
Details for our next event are coming soon!
One key to decor success is always doing this before balloon installation.
What is vacuuming?
CICland recommends including this keepsake or perk to boost brand recall.
What is a branded favor or swag?
The genre of the two bands Cherrisse is going to meet in August.
Bonus if you can name them:
Who are Coheed and Cambria and Taking Back Sunday?
Planning regular community events builds this essential long-term marketing asset.
What is brand loyalty?
Cherrisse’s three-step event process is: Cast, ________, Celebrate.
What is concept?
The most important element when planning ANY celebration.
What is knowing your audience?
Events that create this response drive the most engagement and shares.
What is gratitude?
This is Cherrisse's favorite movie.
What is Legally Blonde?
What is Baby Mama?