This credit card company invented PayPass and is seen as a leader in the digital wallet space.
What is MasterCard?
100
An idea, behavior or style that spreads from person to person within a culture. While genes transmit biological information, these are said to transmit ideas and belief information.
The use of game mechanics in non-gaming applications.
What is Gamification?
200
This blue shaded area located on the business index page of the newspaper.coms and contributes to the FP Network.
What is The FP Blue Bar?
200
Graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education.
What is an Infographic?
200
NFC
What is Near-Field Communication?
200
The logical computational resources (data, software) accessible via a computer network (through WAN or Internet etc.), rather than from a local computer. Data are stored on Server Farms generally located in the country of the service provider.
What is cloud computing?
200
A specific "good" that is shared and beneficial for all (or most) members of a given community.
What is Social Good?
300
Financial Post's new section: Canada’s authority on finance, deal-making, influence and power, provides leading online coverage of the deals, personalities and issues driving business in Canada and around the world.
What is FP Street?
300
This major Canadian bank has been using Infographics to communicate their products.
What is is RBC?
300
SaaS
What is Software as a Service?
300
A software system which is based on open standards, such as published and fully documented external programming interfaces that allow using the software to function in other ways than the original programmer intended, without requiring modification of the source code.
What is Open Platform?
300
View of real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
What is Augmented Reality?
400
This major bank launched the first Mobile Banking App in Canada.
What is CIBC?
400
This major marketing campaign recently replaced their viral star with Fabio.
What is Old Spice?
400
API
What is is Application Program Interface?
400
The name of Apple's cloud-based services suite launching soon with the iPhone 5.
What is iCloud?
400
A game of physical and mental skill created by Leslie Scott, and currently marketed by Parker Brothers, a division of Hasbro. During the game, players take turns to remove a block from a tower and balance it on top, creating a taller and increasingly unstable structure as the game progresses.
What is Jenga?
500
This major digital wallet payment initiative includes a partnership between Mastercard, Telus, Rogers and Bell.
What is ZoomPass?
500
This Postmedia pitch included an Infographic as its base idea.
What is Scotialife?
500
Yuri often uses these 3 R’s to close the deal.
What is Reach, Response, and ROI?
500
The open platform that powers browsers Apple Safari and Google Chrome.
What is WebKit?
500
This client's live campaign uses Social Good to amplify their “Footprint."