Place
Q: This e-commerce website became a household name by permanently transforming the online shopping industry with over 13 billion deliveries globally each year
A: What is Amazon?
Why might a sneaker brand release only 500 pairs of a highly anticipated collaboration instead of making millions?
To create scarcity and increase perceived value.
Q: This limited edition fast-food beverage gained global recognition in 2023 while it celebrated the birthday of a classic purple mascot.
A: What is the Grimace shake?
This cheeky green owl amassed over 18 million followers by threatening viewers to keep up their language learning streak- but became a viral meme in the process.
What is Duolingo?
Q: These two academy award winning films went head to head in 2023 as fans headed to theatres for the same premiere date- giving the films a catchy joint-name
A: What are Barbie and Oppenheimer?
A brand opens a temporary store for one weekend to promote a new collection. What is this type of store called?
What is a pop-up shop?
What is one reason a business might lower its prices?
To attract more customers or increase sales.
This reptile themed footwear brand allows customers to personalize their own shoes with fun charms.
What are Crocs?
This clothing brand featured a pop music girl group in their viral commercial to “Milkshake” advertising jeans.
What is GAP?
Instead of selling its products in every store, a sneaker brand releases a limited-edition pair exclusively through its own app. What marketing P does this demonstrate?
What is Place?
Q: This Swedish furniture store uses room displays and affordable food options to encourage customers to buy products.
Ikea
A product goes viral, and the company raises its regular retail price. Which factor is most directly influencing its pricing decision?
What is demand?
Q: Ninja Turtles photo: What NBA star made shoes collabing with Ninja Turtles?
Lamelo Ball
This global audio streaming provider releases a yearly recap of what customers have been listening to.
What is Spotify Wrapped?
This fast-food brand partnered with Travis Scott to sell his signature meal, complete with fries and BBQ sauce.
What is McDonald's?
Q: Formula 1 created a 3.8-mile street circuit along the main Strip of this US city, famous for its bright lights and world-class entertainment.
A: What is Las Vegas?
A brand charges $200 for a hoodie while similar brands charge $60, partly to make its product seem exclusive. What pricing strategy is this?
What is premium pricing?
In 2023, Heinz and Barbie teamed up on a pink-coloured condiment with this playful name.
What is Barbiecue sauce?
A company sponsors a major music festival and displays its logo throughout the event. What promotional strategy is this?
What is event sponsorship?
A company creates a limited-edition product with a celebrity, promotes it through social media, and sells it exclusively on its website. Which THREE of the four Ps can you identify in this example?
What are Product, Promotion, and Place?
This cosmetics retailer is known for its annual in-store and online sales that attract beauty shoppers looking for discounts.
What is Sephora?
A new streaming service enters a competitive market with a very low subscription price to attract customers quickly. What pricing strategy is this?
What is penetration pricing?
This term means the stages a product goes through, from introduction to decline
What is the product life cycle?
This electric car company made headlines when one of its vehicles performed a flip during a production stunt.
What is Tesla?
A company pays to have its product appear in a popular television show instead of running a traditional commercial. What is this called?
What is product placement?