Show:
Promotion
Promotional Types
Promotional Channels
Marketing Research
Technology
100
The way something is viewed
What is image ?
100
A graphical representation of a person or company that is used in web environments including virtual worlds and chat rooms
What is an avatar?
100
Offers purchasers price savings or other incentives when the coupon is redeemed at the time of purchase
What is coupons?
100
Focuses on the issues of media selection and frequency
What is Media Research?
100
Questions asked must measure what was intended to
What is valid ?
200
image or impression of a business or organization that consumers have in their minds
What is position ?
200
Promotional media including radio and television that may be transmitted through the air, cable, or internet
What is broadcast media ?
200
Advertising brochure, card, or leaflet inserted in a newspaper or magazine , usually to serve as a reply coupon or discount voucher
What is Free standing insert?
200
Numerical facts and figures
What is Quantitative data?
200
Research technique produces nearly identical results in repeated trials
What is reliable?
300
A type of promotion that aims to create a certain image in the eyes of customers
What is Institutional promotion
300
Databases containing personal telephone numbers that, by law, telemarketers are not permitted to call
What is Do Not Call registers ?
300
A reduction on the selling price of a product.
What is Promotional Pricing?
300
Facts and figures located inside the company
What is internal data ?
300
Respondents construct response
What is open-ended ?
400
A type of promotion that aims to persuade customers to buy a good or service
What is product promotion
400
Lengthy commercial that looks like a television program
What is infomercial ?
400
A game of chance in order to win a prize
What is sweepstakes?
400
Obtain info on how people feel about certain products, ideas, or companies
What is Attitude research?
400
Respondents choose response from list of answers
What is Forced Choice?
500
A type of institutional promotion designed to promote a firms features or prestige
What is Patronage promotion ?
500
Promotional messages that appear in a separate browser window
What is Pop up ads?
500
Specialized form of sales promotion that is found near, on, or next to checkout counter
What is point of sales displays ?
500
Fundraising Under the Guise
What is Frugging ?