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4.01
4.02
4.04
4.06
4.08
100
a financial pentalty a middleman assess a producers for a variety of issues such as, receviving damaged merchandises
What is chargebacks
100
it is the most widely used approach to scaling responses in survey research
What is likert scale
100
distributing a product through two different channels
What is intermidiaries
100
the agencies or means used by a company to convey an advertising message
What is media
100
located on moving vehicles, including buses, trains, and transporatation ternimals
What is transit
200
the holding of products until they are sold
What is storage
200
data collected for the first time
What is primary data
200
a channel of distribution in which goods and services move from the producer to the channel members and then to consumers or industrial users
What is intentive distribution
200
most commonly seen in the form of telephone books
What is directory
200
what are the main components of a budget
What is income and expenses
300
intermidiaries who assist in the sales and or promotion of goods and services but do not take title to them
What is agents
300
formal meeting involving a face to face interaction with the respondents during which questions are asked of one person
What is interview
300
the holding of products until they are sold
What is storage
300
signs and billboards
What is outdoor advertising
300
after writing a persusuaive message for her prospective customers, what should beth do not text
What is organization of the message
400
channel of distribution
What is paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user
400
the degree or level of profit of a business or a product
What is profitability
400
low costs, distribution level of this media is known
What is newspaper
400
also called giveaways are inexpensive useful items with a companys name or logo
What is speacialty media
400
planning
What is provides the basis for all marketing goods and actions
500
telling the facts in an inaccurate way
What is misrepsentation
500
a plan to money by deceiving people
What is scam
500
catalogs letters and coupons
What is direct mail
500
this reaches a large audience and are genaerally 10,20,30 and 60 seconds in length
What is newspaper
500
method used to communicate with customers
What is personal selling