1
All the combined impressions and experiences associated with a particular company, good, or service
Brand
The degree of excellence of a good or service—how good it is
Quality
Tangible objects that can be manufactured or produced for resale
Goods
Capable of being touched, smelled, tasted, seen, or heard
Tangible
A product’s ability to withstand being stored
Perishability
Not capable of being detected through the senses
Intangible
Intangible activities that are performed by other people for money
Services
Buildings or places where sports and events occur
Venues
Offering consumers a discount for purchasing products that otherwise would go to waste
Smoothing
A product’s ability to deliver the same level of quality and satisfaction time and time again
Consistency
A product that involves giving consumers limited use of a good for a certain period of time
Rented-goods service
A product that involves repairing or changing a good the consumer has already purchased
Owned-goods service
A product’s ability to be considered apart from its provider
Separability
Goods bearing the name or logo of a sport/event product produced and distributed by an authorized manufacturer
Licensed merchandise