JEOPARDY BOARD
This is paid promotion of a product
Advertising
Physical items that are made to be sold
What are goods?
Paid, nonpersonal promotion of goods or services
What is advertising?
Deciding what to do and how to do it
What is planning?
Your overall quality of life
What is standard of living?
Goods that last a long time
Durable goods
Items that last a long time, like cars or furniture
What are durable goods?
Unpaid, nonpersonal promotion
What is publicity?
Setting and adjusting prices
What is pricing?
Buying a burger would be an example of this type of good
What is a nondurable good?
Unpaid promotion
Publicity
Items that are used up quickly, like food or paper towels
What are nondurable goods?
Personal communication used to persuade customers
What is personal selling?
Having an edge over competitors
What is competitive advantage
Getting a haircut is an example of this.
What is a service?
Focuses on customer needs and company goals
Marketing concept
Intangible activities performed for money
What are services?
Short-term incentives like coupons or discounts
What is sales promotion?
A philosophy focused on satisfying customer needs and business goals.
What is the marketing concept?
A commercial on TV is an example of this.
What is advertising?
Improving life while satisfying customers
Societal marketing concept
The system in which people earn and spend money
What is the economy?
This type of promotion focuses on direct interaction with customers
What is personal selling?
A philosophy that also considers society’s well-being.
What is the societal marketing concept?
A business donating to charity while selling products reflects this concept.
What is the societal marketing concept?