Vocab 1
A gathering or activity
Event
A public relations strategy that involves a proactive response to unfavorable publicity messages to neutralize or reverse its effects
Counteractive
Individuals or groups who express a common interest in a specific performer, athlete, team, or organization
Fans
The message channels used to promote a good, service, or idea
Media
A marketing research method that involves asking consumers questions to learn their opinions and the reasons behind those opinions
Survey
A public relations strategy that involves the ongoing management, planning, and coordination of resources in the event undesirable circumstances occur
Crisis management
Adapting to the environment in advance of the occurrence of events
Proactive
Any nonpersonal presentation of ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it
Publicity
Individuals employed in local organizations
Business community
Attention from a variety of media sources
Media buzz
A type of fan who follows and watches a specific performer, athlete, team, or organization
Spectator
The audience or intended recipients of a public relations message
Publics
Positive feelings toward an individual or business; an advantage that an individual or business acquires beyond the value of the goods and services provided
Goodwill
A function of business designed to establish and maintain positive relationships between the business and its various publics, or fan bases
Public relations
A custom or repetitive action that is established over time
Tradition
The specific guidelines that are used when responding to undesirable circumstances
Contingency plan