International Growth
The simple act of selling something in a foreign market
What is exporting
Statistics are an example of this type of information
What is quantitative data?
'Spying' on your subjects
What is observation?
Can help identify and assess the opportunities and threats of expanding into a foreign market.
What is STEEPLE?
Refers to those things that can communicate information to a mass audience, like a newspaper
What is media?
An individual who can facilitate foreign transactions
What is an agent?
These are mostly reliable sources because the articles tend to be peer reviewed
What is an Academic Journal
A delicious way to display data
What is a pie chart?
Compares various growth strategies and the risks involved with each
What is Ansoff's Matrix?
The center point of a set of data
What is the median?
Building a retail outlet in another country without help from another entity.
What is direct investment
Opinions matter most in this type of research
What is qualitative research?
A useful way to measure results since businesses calculate earnings every three months.
What is a quartile?
A list of a businesses assets and liabilities
What is a balance sheet?
A strategy where a product is the same in all markets domestic and foreign
What is a Global Marketing Strategy/Standardization?
Changing to meet consumer tastes in a foreign market
What is adaption?
This method of research allows participants to ask questions and make suggestions.
What is a focus group?
These are a good source of demographic information when expanding operations in a foreign country.
What are government publications?
Moo! Woof! Are we there yet?
What is a BCG Matrix?
Family Feud is based on this research technique
What is a survey?
Allowing someone to manufacture and sell your product for a fee.
What is licensing
The most repeated number in a set of data
What is the mode?
What is quota sampling?
Examines the money invested in a project and all financial outcomes
What is a decision tree?
The dispersal of data from the mean
What is standard deviation?