Ethos, Pathos, Logos
Which method uses facts, statistics, and logical evidence?
Logos
Does a rhetorical question require a spoken answer from the audience?
No
Give a connector used to show a contrast (opposite idea).
However / But / On the other hand
What word describes a product that is very easy to use?
User-friendly
Correct the mistake: "If I will have time, I will help you."
Answer: If I have time
"I have been the CEO of this tech company for 20 years." Which method is this?
Ethos
What is the main goal of a rhetorical question?
To make the audience think or emphasize a point
Which connector shows a result: "Because" or "Therefore"?
Therefore
What is the difference between a "Target Audience" and a "Stakeholder"?
Target = who you sell to; Stakeholder = anyone affected by the business
Make a comparison: "AI is (smart) ________ humans in some tasks."
smarter than
Why is a celebrity endorsement (like Beyoncé for Pepsi) considered Ethos?
Because of their status/fame/credibility
Turn this fact into a rhetorical question: "Privacy is important."
Answer: e.g., Is anything more important than our privacy?
Use a connector to link these: "The phone is expensive. It has a great camera."
However / Nevertheless / But
Define "Greenwashing" in one simple sentence.
Making false or exaggerated claims about being eco-friendly
Use the Passive Voice: "The engineers designed the app."
Answer: The app was designed by the engineers
Why did Steve Jobs talk about his biological mother and being fired?
To build Pathos/emotional connection and Ethos/resilience
Where is the best place to put a rhetorical question in a pitch?
Answer: At the beginning to hook the audience, or at the end to leave an impact
Which connector fits best? "________ the high price, the product is a success."
Despite/in spite of
Use the adjective "Seamless" in a sentence about a tech feature.
The connection between the watch and phone is seamless.
Complete the Second Conditional: "If I ________ (be) the CEO, I would change the name."
Answer: were / was
In a pitch, you say: "As an engineer, I know this is safe, and it will protect your family." Which two methods are used?
Ethos and pathos
Complete this pitch: "We all want to save money, ________?"
Don't we?/Right?
Complete the sentence: "We will invest in your startup ________ you change the logo."
(Answer: provided that / as long as / on condition)
Give three "Power Adjectives" to describe a new AI software.
Cutting-edge, revolutionary, instantaneous
What is the difference between "I have worked here for 5 years" and "I worked here for 5 years"?
Answer: Have worked = still there; Worked = finished in the past